Asian patients seeking change

Asian-Americans patients represent a growing percentage of the American plastic surgery business. The American Society of Plastic Surgeons reported that the number of Asian-Americans undergoing cosmetic surgery grew to 767,806 in 2007, representing 7 percent of all patients, up from 6 percent in 2006. One of the most commonly requested procedures among this population segment is rhinoplasty or nose surgery. Asian noses tend to have several general features. These include a wide bridge and a flat nasal tip curve. The current Asian rhinoplasty trends involve the changing and reshaping of these characteristic features.