Male only skin care

Between 1997 and 2003 Mens grooming market grew by 50 % (www.beautybiz.com)

In 2003 global sales of male groomiung products exceeded $US 16 Billion.
Growing to $18 Billion 2005 International Herald Tribune August 16 2005)
Since 2002 40% increase in men only brands

Australian Men

• Sales $60 million
• 83% use some form of facial skin care
• 92 % Usage between ages 16 and 34

(l’Oreal)